Airdrops have become one of the most effective strategies for blockchain projects to attract new users. In 2025, these initiatives distributed rewards worth over $15 billion, solidifying their role as a cornerstone of user engagement in the cryptocurrency ecosystem.
A Historic Year for Airdrops
According to Binance, 2024 marked a pivotal moment in the crypto world, with $15 billion worth of tokens distributed globally via airdrops. This substantial figure highlights the increasing significance of airdrops as a marketing strategy for blockchain projects.
Airdrops offer several advantages, including:
- Promoting New Projects: Introducing innovative platforms to a broader audience.
- Rewarding Loyalty: Incentivizing active participants and supporters.
- Driving Adoption: Expanding decentralized ecosystems by attracting new users.
Users typically qualify for airdrops by holding specific cryptocurrencies, completing simple tasks like following social media pages, or interacting with platform applications.
Top Airdrops of 2024
As shown in the accompanying data, HyperLiquid and StarkNet led the pack with $1.34 billion and $1.33 billion in rewards distributed to users, respectively. Other notable projects, including Wormhole, Jupiter, Move, and EigenLayer, each distributed over $500 million through airdrops.
Among Telegram-based blockchain games, NotCoin, Citizens, and Hamster Combat stood out as the largest airdrops of 2024. Notably, NotCoin secured a spot among the top 10 airdrops of the year, an impressive feat in the competitive crypto landscape. The current price of NotCoin stands at $0.0065.
Airdrops: A Growing Trend
The sustained growth of airdrops demonstrates their ability to fuel user engagement, incentivize loyalty, and drive adoption in decentralized ecosystems. As blockchain technology continues to evolve, airdrops are expected to remain a key strategy for emerging and established projects alike.
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