Pop Mart Labubu craze 2025—how a $12 blind-box rabbit is flipping for $900 and what collectors need to know before diving in.
A tiny vinyl rabbit with uneven teeth and a mischievous grin is quietly minting teenage millionaires across Iran, Turkey, and Dubai. The doll is called Labubu, designed by Hong-Kong artist Kasing Lung and sold exclusively through Pop Mart blind boxes. What began as a cute $12 collectible has turned into a full-blown investment frenzy, with rare colorways like “Ice Queen” and “Gold Rush” hitting $900 on resale apps last week.
The mechanics feel almost like crypto for plushies. Each box is sealed, so buyers never know which of the 12 regular figures—or one ultra-secret “chase”—they will unwrap. Scarcity drives value: the chase appears in only 1 out of 144 boxes, and Pop Mart never restocks a series once it sells out. Early adopters who scooped Series 1 in early 2024 are now flipping complete sets for the price of a used car.
Getting started without burning cash requires a simple rule of thumb: stalk local store restock times on Instagram, buy two boxes max, and list duplicates within 24 hours while hype is hot. Newcomers often make the mistake of ripping open every box; keeping one sealed preserves mystery value and can add 30 % to resale price.
Skeptics worry the bubble will pop soon, pointing to the 2023 crash in Funko Pop prices. Yet Labubu benefits from a fanatical TikTok community that films unboxing ASMR and stitches outfit-of-the-day videos featuring the doll as a pocket accessory. When a trend doubles as content, demand sticks around longer than traditional collectibles.
Thinking of joining the hunt? Set a strict monthly budget—say $50—and track every purchase in a simple spreadsheet. Treat profit as a bonus, not a guarantee, and never chase losses by bulk-buying cases. After all, the real win is joining a global scavenger hunt where the next $900 rabbit might be hiding in the toy aisle of your neighborhood mall.
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