How to Add Links on Instagram’s Videos? [Step-by-Step]

Instagram now allows creators to add clickable links directly inside Reels and video uploads using the Edits companion app to tag pages or other Reels.

Instagram has introduced a new feature that lets users add clickable links directly to their videos by using its companion tool, the Edits app. This addition enables creators to tag other Reels, accounts or reference content with links embedded in the video timeline, providing immediate access for viewers to tap and explore without leaving the video player.

Key Facts

• Instagram’s clickable video links require the standalone Edits app to be enabled.
• Creators can place links at specific video timestamps during upload.
• Links can point to other Reels videos or user accounts.
• The feature aims to increase engagement and content discoverability.

The new linking capability is part of Instagram’s broader effort to enhance video interactivity and creator control. Previously, creators could only reference external content in captions or Stories; now clickable links can be embedded in the video itself during the upload process. This change gives audiences instant access to tagged videos or profiles with a single tap, strengthening content credibility and user engagement.

How the Feature Works

Creators must first update the Edits companion app on their device. After preparing a video for upload, they can select a moment during playback and tap the “Links” option. From there, they choose a destination — either another Instagram Reel or a specific Instagram profile — and place it at the desired timestamp. Once published, viewers will see a tappable link graphic at that point in the video timeline.

Benefits for Creators and Viewers

Clickable video links allow creators to cross-reference related Reels, promote other accounts, or highlight source material without redirecting users to external browsers. For viewers, the feature offers seamless navigation within the Instagram app, increasing accessibility and making referenced content easier to discover. As short-form video continues to dominate user engagement on the platform, such interactive tools are becoming essential for content strategy.

Personalized Reels on Instagram’s Explore: How to Customize Reels with This New AI Feature?